Vital Data Technology
Secured interviews and coverage with Detroit-based media to highlight the launch of the company’s communications gateway for emergency rooms. www.vitaldatatech.com
NEC
Drafted case histories relating to the company’s storage networking and server products. Interviewed NEC customers, interfaced with internal sales and product management staff, wrote cases and provided edits as needed based on customer feedback. www.necam.com
The LTO Program
Provided full 360 degree marketing support, functioning as a virtual marketing department for the leading tape format created by HP, IBM and Quantum (LTO-3, LTO-4). Developed ongoing communications strategy to cement relevance in a disk-focused world (capacity, TCO and energy efficiency) with research, positioning, message development, analyst relations, media relations, one-on-one briefings, product launches, trade […]
Marvell Electronics
Managed the cross-agency team to support product-side work for the semiconductor company; interfaced with multiple levels of internal PR, AR and product marketing staff. Oversaw the launch of their power factor correction chip to OEMs that enables next-gen energy efficiency; supported launch of Qdeo high definition video processing chips. www.marvell.com
Maxtor
Worked with media and analysts on behalf of Maxtor’s midrange and enterprise disk drives (pre-Seagate acquisition); set up and staffed briefings at NCTA. www.maxtor.com
Digital Domain
Generated visibility for the visual effects company following purchase by Michael Bay and a group of investors with the trade and business press. www.d2.com (FH)
QAD
Provided analyst relations services as an independent contractor for the ERP software manufacturer. Headed up global public relations on a contract basis, overseeing external communications and managing agency outreach. www.qad.com
E Team, Inc.
Developed marketing strategy and support materials for the crisis management software company. Functioned as an internal, full service and on-site agency for the company, researching new markets, developing positioning, copy, photography and full design services to create brochures, direct mail materials, email blast HTML, 4-color ads and other collateral materials. Researched, interviewed and drafted case […]
iQstor Networks
Engineered and delivered public relations, marketing and trade show support to accompany the company’s iQ1000 FC RAID storage product launch. www.iqstor.com
IBM Media and Entertainment Industry
Co-managed media activities to establish IBM as a leader in digital rights management (DRM), digital music and digital cinema. Positioned mid-level executives as speakers in over 20 events including Digital Hollywood, Jupiter Plug.In, CES, NAB, and Webnoize. Drove push of IBM’s “Superdistribution” news that achieved coverage levels of over 110 million impressions through wire, online, […]
Microsoft Southern California
Supervised full public relations support including product launches, executive visits, case histories and special events for the Southern California region over a three year period. Coordinated TV, radio and print interviews and coverage for Bill Gates, Steve Ballmer and Bob Herbold. Developed and implemented local Office 97, Windows 98, Office 2000 launches, also delivered a […]
Ridge Property Trust
Managed PR program to spotlight industrial property development and eco-friendly intermodal facilities in Chicago, Southern California and Chicago for the private REIT with real estate trades, business press and regional dailies. www.rptrust.com