Provides full public relations support for the hardware and software IoT development firm that brings Bluetooth Low Energy hacking to the masses. Work includes strategy, messaging, writing, media relations, trade show briefings, Hackathon project visibility and more. Selected coverage includes: Toms Hardware: Windows Users Can Now Create Bluetooth-Powered Devices with LightBlue Bean Make: The Light […]
Took the Canadian eReading company from an unknown to third in the eReader category. Supported the company on the tech, consumer and business media front from initial Kobo Touch launch at BEA through reader and technology debuts, global expansion and acquisition by Japanese online giant Rakuten. Day-to-day contact with Kobo executives. Developed and refined messaging, […]
Involved in the MediAffinity storage/content management distribution solution launch for the company’s Digital Content Delivery division. Provided full public relations support in conjunction with R. Antonette Communications. www.technicolor.com
Provided analyst relations services as an independent contractor for the ERP software manufacturer. Headed up global public relations on a contract basis, overseeing external communications and managing agency outreach. www.qad.com
Provided full communications strategy and hands-on execution as the Senior Manager of Corporate Communications and as an independent contractor. Activities included solution launches, press release, case history and contributed article development, analyst and media relations, arranging executive briefings with analysts and the media and securing executive speaking engagements. www.datadirectnet.com
Co-managed media activities to establish IBM as a leader in digital rights management (DRM), digital music and digital cinema. Positioned mid-level executives as speakers in over 20 events including Digital Hollywood, Jupiter Plug.In, CES, NAB, and Webnoize. Drove push of IBM’s “Superdistribution” news that achieved coverage levels of over 110 million impressions through wire, online, […]
Supervised full public relations support including product launches, executive visits, case histories and special events for the Southern California region over a three year period. Coordinated TV, radio and print interviews and coverage for Bill Gates, Steve Ballmer and Bob Herbold. Developed and implemented local Office 97, Windows 98, Office 2000 launches, also delivered a […]
Secured interviews and coverage with Detroit-based media to highlight the launch of the company’s communications gateway for emergency rooms. www.vitaldatatech.com
Developed marketing strategy and support materials for the crisis management software company. Functioned as an internal, full service and on-site agency for the company, researching new markets, developing positioning, copy, photography and full design services to create brochures, direct mail materials, email blast HTML, 4-color ads and other collateral materials. Researched, interviewed and drafted case […]
Engineered and delivered public relations, marketing and trade show support to accompany the company’s iQ1000 FC RAID storage product launch. www.iqstor.com
Served as a technical strategist and ghosted press releases, contributed/bylined articles case histories, and other materials for networked storage companies that included Asigra, EMC Rainfinity, Kaysha, Maxell, MaXXan Systems, NeoPath Networks, NetEx, Nexsan, and OnStor. www.jprcom.com
Provided full PR support for the financial services technology company whose Nationwide Exchange Services division is the nation’s leading 1031 tax-deferred exchange services provider. Work included multi-party escrow and EB-5 technology launches and highlighting ongoing wins, corporate support and executive visibility in terms of regulation, reform and momentum, and serving to provide ongoing strategy and support for marketing […]
Jim Hughes
Emailjim at jim-hughes dot net
Telephone+1 (323) 397-7077