Zealot Networks
Ongoing press release development for the digital-first media company co-founded by President and CEO Danny Zappin. www.zealotnetworks.com
The Recording Academy
Quick turn project supporting advocacy activities surrounding the launch of The GRAMMY Creators Alliance, announced on the GRAMMY 2015 telecast. Activities included: strategy, messaging, speech editing, web copy, FAQs, press materials and press release development, exclusive placement, thought leader article placement and media relations. Continued contract to support short-term awareness goals. Results include first break […]
Microsoft Bing Pulse
Pre-launch media seeding and media relations surrounding the launch of MWW client Bing Pulse, a leading audience engagement technology for real-time feedback.
Myspace
Deeply involved in day-to-day media relations work with tech, business and trade outlets for the storied online platform. Go-to contact for messaging, press release development; provides ongoing senior-level counsel; oversees executive speaking program; serves as crisis-response point person for reactive statements and clean up. Instrumental in Myspace 2013 re-launch: deployed “need-to-cover” strategy that meshed mobile […]
Kobo
Took the Canadian eReading company from an unknown to third in the eReader category. Supported the company on the tech, consumer and business media front from initial Kobo Touch launch at BEA through reader and technology debuts, global expansion and acquisition by Japanese online giant Rakuten. Day-to-day contact with Kobo executives. Developed and refined messaging, […]
Elite Aviation – Chris Holifield
Worked closely with Elite Aviation and their president and CEO Chris Holifield to raise visibility for the luxury private jet company based in Los Angeles. Developed messaging, drafted press materials and bios. Proactive outreach, media tour booking, media training, interview staffing and follow up. Sample Q+A from Business Jet Traveler.
Technicolor
Involved in the MediAffinity storage/content management distribution solution launch for the company’s Digital Content Delivery division. Provided full public relations support in conjunction with R. Antonette Communications. www.technicolor.com
The LTO Program
Provided full 360 degree marketing support, functioning as a virtual marketing department for the leading tape format created by HP, IBM and Quantum (LTO-3, LTO-4). Developed ongoing communications strategy to cement relevance in a disk-focused world (capacity, TCO and energy efficiency) with research, positioning, message development, analyst relations, media relations, one-on-one briefings, product launches, trade […]
IBM Media and Entertainment Industry
Co-managed media activities to establish IBM as a leader in digital rights management (DRM), digital music and digital cinema. Positioned mid-level executives as speakers in over 20 events including Digital Hollywood, Jupiter Plug.In, CES, NAB, and Webnoize. Drove push of IBM’s “Superdistribution” news that achieved coverage levels of over 110 million impressions through wire, online, […]
CIGNA Healthcare
Led Southern California team to generate visibility for regional executives and Cigna news with business press, dailies and bloggers. Initiatives included a partnership to help kids with cancer (HopeLabs), wellness issues, insurance trends and online health tools. www.cigna.com
Vital Data Technology
Secured interviews and coverage with Detroit-based media to highlight the launch of the company’s communications gateway for emergency rooms. www.vitaldatatech.com
Digital Domain
Generated visibility for the visual effects company following purchase by Michael Bay and a group of investors with the trade and business press. www.d2.com