Provided full 360 degree marketing support, functioning as a virtual marketing department for the leading tape format created by HP, IBM and Quantum (LTO-3, LTO-4). Developed ongoing communications strategy to cement relevance in a disk-focused world (capacity, TCO and energy efficiency) with research, positioning, message development, analyst relations, media relations, one-on-one briefings, product launches, trade […]
Managed the cross-agency team to support product-side work for the semiconductor company; interfaced with multiple levels of internal PR, AR and product marketing staff. Oversaw the launch of their power factor correction chip to OEMs that enables next-gen energy efficiency; supported launch of Qdeo high definition video processing chips. www.marvell.com
Provided full communications strategy and hands-on execution as the Senior Manager of Corporate Communications and as an independent contractor. Activities included solution launches, press release, case history and contributed article development, analyst and media relations, arranging executive briefings with analysts and the media and securing executive speaking engagements. www.datadirectnet.com
Co-managed media activities to establish IBM as a leader in digital rights management (DRM), digital music and digital cinema. Positioned mid-level executives as speakers in over 20 events including Digital Hollywood, Jupiter Plug.In, CES, NAB, and Webnoize. Drove push of IBM’s “Superdistribution” news that achieved coverage levels of over 110 million impressions through wire, online, […]
Supervised full public relations support including product launches, executive visits, case histories and special events for the Southern California region over a three year period. Coordinated TV, radio and print interviews and coverage for Bill Gates, Steve Ballmer and Bob Herbold. Developed and implemented local Office 97, Windows 98, Office 2000 launches, also delivered a […]
Secured interviews and coverage with Detroit-based media to highlight the launch of the company’s communications gateway for emergency rooms. www.vitaldatatech.com
Generated visibility for the visual effects company following purchase by Michael Bay and a group of investors with the trade and business press. www.d2.com
Engineered and delivered public relations, marketing and trade show support to accompany the company’s iQ1000 FC RAID storage product launch. www.iqstor.com
Provided full PR support for the financial services technology company whose Nationwide Exchange Services division is the nation’s leading 1031 tax-deferred exchange services provider. Work included multi-party escrow and EB-5 technology launches and highlighting ongoing wins, corporate support and executive visibility in terms of regulation, reform and momentum, and serving to provide ongoing strategy and support for marketing […]
Provided full PR and communications support for the Internet publishing firm and their events business. www.itbusinessedge.com
Worked with media and analysts on behalf of Maxtor’s midrange and enterprise disk drives (pre-Seagate acquisition); set up and staffed briefings at NCTA. www.maxtor.com
Jim Hughes
Emailjim at jim-hughes dot net
Telephone+1 (323) 397-7077