Provides full public relations support for the hardware and software IoT development firm that brings Bluetooth Low Energy hacking to the masses. Work includes strategy, messaging, writing, media relations, trade show briefings, Hackathon project visibility and more. Selected coverage includes: Toms Hardware: Windows Users Can Now Create Bluetooth-Powered Devices with LightBlue Bean Make: The Light […]
Delivered extremely quick-turn media support for DynoSense, an early-stage health device that had been selected to participate in TechCrunch Disrupt SF’s Startup Battlefield. Activated on the Thursday before Disrupt by Laura Nobles Global Communications to provide introductory briefings with the media, I had to move fast to support the first-of-its-kind medical grade device. There was […]
Handled tech, business and trade media to support the hybrid digital production studio. Launched Hooked’s first project, the Haunting Melissa app that positioned company founder Neal Edelstein as a disruptor. Refined positioning, created materials, and helped build a relationship with Apple PR to provide insights and introductions to benefit the client. Secured pre-launch meetings with […]
Deeply involved in day-to-day media relations work with tech, business and trade outlets for the storied online platform. Go-to contact for messaging, press release development; provides ongoing senior-level counsel; oversees executive speaking program; serves as crisis-response point person for reactive statements and clean up. Instrumental in Myspace 2013 re-launch: deployed “need-to-cover” strategy that meshed mobile […]
Took the Canadian eReading company from an unknown to third in the eReader category. Supported the company on the tech, consumer and business media front from initial Kobo Touch launch at BEA through reader and technology debuts, global expansion and acquisition by Japanese online giant Rakuten. Day-to-day contact with Kobo executives. Developed and refined messaging, […]
Provided full 360 degree marketing support, functioning as a virtual marketing department for the leading tape format created by HP, IBM and Quantum (LTO-3, LTO-4). Developed ongoing communications strategy to cement relevance in a disk-focused world (capacity, TCO and energy efficiency) with research, positioning, message development, analyst relations, media relations, one-on-one briefings, product launches, trade […]
Managed the cross-agency team to support product-side work for the semiconductor company; interfaced with multiple levels of internal PR, AR and product marketing staff. Oversaw the launch of their power factor correction chip to OEMs that enables next-gen energy efficiency; supported launch of Qdeo high definition video processing chips. www.marvell.com
Provided full communications strategy and hands-on execution as the Senior Manager of Corporate Communications and as an independent contractor. Activities included solution launches, press release, case history and contributed article development, analyst and media relations, arranging executive briefings with analysts and the media and securing executive speaking engagements. www.datadirectnet.com
Supervised full public relations support including product launches, executive visits, case histories and special events for the Southern California region over a three year period. Coordinated TV, radio and print interviews and coverage for Bill Gates, Steve Ballmer and Bob Herbold. Developed and implemented local Office 97, Windows 98, Office 2000 launches, also delivered a […]
Served as a technical strategist and ghosted press releases, contributed/bylined articles case histories, and other materials for networked storage companies that included Asigra, EMC Rainfinity, Kaysha, Maxell, MaXXan Systems, NeoPath Networks, NetEx, Nexsan, and OnStor. www.jprcom.com
Providing consulting services — strategy, positioning and written materials — for a soon-to-launch nanotech manufacturing firm located in Southern California. Very hush-hush.
Spot awareness outreach with media and analysts. Coverage includes this piece from TechCrunch. PostRelease is a multi-screen advertising platform that enables publishers to easily build, deploy, and control native advertising programs across their media properties. The PostRelease solution works across all content management systems and site types including mobile, desktop, and apps. For mobile sites, PostRelease allows […]
Jim Hughes
Emailjim at jim-hughes dot net
Telephone+1 (323) 397-7077