Spot awareness outreach with media and analysts. Coverage includes this piece from TechCrunch. PostRelease is a multi-screen advertising platform that enables publishers to easily build, deploy, and control native advertising programs across their media properties. The PostRelease solution works across all content management systems and site types including mobile, desktop, and apps. For mobile sites, PostRelease allows […]
Involved in the MediAffinity storage/content management distribution solution launch for the company’s Digital Content Delivery division. Provided full public relations support in conjunction with R. Antonette Communications. www.technicolor.com
Provided full PR support for the financial services technology company whose Nationwide Exchange Services division is the nation’s leading 1031 tax-deferred exchange services provider. Work included multi-party escrow and EB-5 technology launches and highlighting ongoing wins, corporate support and executive visibility in terms of regulation, reform and momentum, and serving to provide ongoing strategy and support for marketing […]
Provided full PR and communications support for the Internet publishing firm and their events business. www.itbusinessedge.com
Led Southern California team to generate visibility for regional executives and Cigna news with business press, dailies and bloggers. Initiatives included a partnership to help kids with cancer (HopeLabs), wellness issues, insurance trends and online health tools. www.cigna.com (FH)
Provided local media support to highlight computer enhanced total knee replacement advantages in targeted regions including Tampa, Boston, and Louisville through Laura Nobles Global Communications. Results included TV segments, features and contributed article placements. The company was acquired by Stryker. www.otismed.com
Secured interviews and coverage with Detroit-based media to highlight the launch of the company’s communications gateway for emergency rooms. www.vitaldatatech.com
Drafted case histories relating to the company’s storage networking and server products. Interviewed NEC customers, interfaced with internal sales and product management staff, wrote cases and provided edits as needed based on customer feedback. www.necam.com
Provided full 360 degree marketing support, functioning as a virtual marketing department for the leading tape format created by HP, IBM and Quantum (LTO-3, LTO-4). Developed ongoing communications strategy to cement relevance in a disk-focused world (capacity, TCO and energy efficiency) with research, positioning, message development, analyst relations, media relations, one-on-one briefings, product launches, trade […]
Managed the cross-agency team to support product-side work for the semiconductor company; interfaced with multiple levels of internal PR, AR and product marketing staff. Oversaw the launch of their power factor correction chip to OEMs that enables next-gen energy efficiency; supported launch of Qdeo high definition video processing chips. www.marvell.com
Worked with media and analysts on behalf of Maxtor’s midrange and enterprise disk drives (pre-Seagate acquisition); set up and staffed briefings at NCTA. www.maxtor.com
Generated visibility for the visual effects company following purchase by Michael Bay and a group of investors with the trade and business press. www.d2.com (FH)
Jim Hughes
Emailjim at jim-hughes dot net
Telephone+1 (323) 397-7077