Led Southern California team to generate visibility for regional executives and Cigna news with business press, dailies and bloggers. Initiatives included a partnership to help kids with cancer (HopeLabs), wellness issues, insurance trends and online health tools. www.cigna.com (FH)
Provided local media support to highlight computer enhanced total knee replacement advantages in targeted regions including Tampa, Boston, and Louisville through Laura Nobles Global Communications. Results included TV segments, features and contributed article placements. The company was acquired by Stryker. www.otismed.com
Secured interviews and coverage with Detroit-based media to highlight the launch of the company’s communications gateway for emergency rooms. www.vitaldatatech.com
Provided full 360 degree marketing support, functioning as a virtual marketing department for the leading tape format created by HP, IBM and Quantum (LTO-3, LTO-4). Developed ongoing communications strategy to cement relevance in a disk-focused world (capacity, TCO and energy efficiency) with research, positioning, message development, analyst relations, media relations, one-on-one briefings, product launches, trade […]
Co-managed media activities to establish IBM as a leader in digital rights management (DRM), digital music and digital cinema. Positioned mid-level executives as speakers in over 20 events including Digital Hollywood, Jupiter Plug.In, CES, NAB, and Webnoize. Drove push of IBM’s “Superdistribution” news that achieved coverage levels of over 110 million impressions through wire, online, […]
Supervised full public relations support including product launches, executive visits, case histories and special events for the Southern California region over a three year period. Coordinated TV, radio and print interviews and coverage for Bill Gates, Steve Ballmer and Bob Herbold. Developed and implemented local Office 97, Windows 98, Office 2000 launches, also delivered a […]
Jim Hughes
Emailjim at jim-hughes dot net
Telephone+1 (323) 397-7077