Took the Canadian eReading company from an unknown to third in the eReader category. Supported the company on the tech, consumer and business media front from initial Kobo Touch launch at BEA through reader and technology debuts, global expansion and acquisition by Japanese online giant Rakuten. Day-to-day contact with Kobo executives. Developed and refined messaging, […]
Provided highly targeted studio trade outreach for “Windy Day” augmented reality project designed specifically for the company’s Moto-X device. Spotlighted ATAP “skunk works” team and tier one animators with roundtable feature as well as providing critical strategic insight and direct entertainment press feedback to the company.
Generated pre-release buzz and introduced innovative mobile and desktop video platform to tech, consumer and business outlets. Strategy and messaging creation, press materials and release development, media outreach and tour scheduling and interview staffing with CEO Chris Hamer. Event support to drive visibility at TechCrunch Disrupt NY and Disrupt SF. Sampling of personally secured coverage: […]
Worked closely with Elite Aviation and their president and CEO Chris Holifield to raise visibility for the luxury private jet company based in Los Angeles. Developed messaging, drafted press materials and bios. Proactive outreach, media tour booking, media training, interview staffing and follow up. Sample Q+A from Business Jet Traveler.
Launched mobile (iOS/Android) and desktop versions of the popular multi-party video chat app. Strong resulting coverage is here; the service was selected as App of the Week by ABCNews.com. Provided ongoing consumer and business outreach to spotlight growth, new features, fan favorites and company leadership as well as overseeing on-the-ground event support.
Spot awareness outreach with media and analysts. Coverage includes this piece from TechCrunch. PostRelease is a multi-screen advertising platform that enables publishers to easily build, deploy, and control native advertising programs across their media properties. The PostRelease solution works across all content management systems and site types including mobile, desktop, and apps. For mobile sites, PostRelease allows […]
Involved in the MediAffinity storage/content management distribution solution launch for the company’s Digital Content Delivery division. Provided full public relations support in conjunction with R. Antonette Communications. www.technicolor.com
Provided full PR support for the financial services technology company whose Nationwide Exchange Services division is the nation’s leading 1031 tax-deferred exchange services provider. Work included multi-party escrow and EB-5 technology launches and highlighting ongoing wins, corporate support and executive visibility in terms of regulation, reform and momentum, and serving to provide ongoing strategy and support for marketing […]
Led Southern California team to generate visibility for regional executives and Cigna news with business press, dailies and bloggers. Initiatives included a partnership to help kids with cancer (HopeLabs), wellness issues, insurance trends and online health tools. www.cigna.com (FH)
Provided local media support to highlight computer enhanced total knee replacement advantages in targeted regions including Tampa, Boston, and Louisville through Laura Nobles Global Communications. Results included TV segments, features and contributed article placements. The company was acquired by Stryker. www.otismed.com