Quick turn project supporting advocacy activities surrounding the launch of The GRAMMY Creators Alliance, announced on the GRAMMY 2015 telecast. Activities included: strategy, messaging, speech editing, web copy, FAQs, press materials and press release development, exclusive placement, thought leader article placement and media relations. Continued contract to support short-term awareness goals.
Results include first break exclusive features in USA Today and Billboard and stories in hundreds of publications regarding The Creators Alliance, The Managers Think Tank, Fair Play Fair Pay legislation, and The Recording Academy realignment to support grassroots advocacy at the chapter level.
Coverage includes:
- USA Today: Grammys Creating Advocacy Coalition (Exclusive)
- International Business Times: Grammys Creators Alliance Launches As Rights Battle Looms For Streaming Music
- The Hill: Musicians Launch Copyright Lobbying Push during Grammys
- Billboard: High-Profile Managers Join Think Tank to Advise Grammy Creators Alliance (Exclusive)
- MusicRow: Country Music Execs Join Grammy Alliance’s Managers Think Tank
- HITS: Grammy Touts Manager Think Tank
- The Hill: Growth for GRAMMY Push
- Hypebot: Managers Think Tank Forms To Advise New Grammy Creators Alliance
- Los Angeles Times: Fair Play, Fair Pay Act of 2015 Would Require Radio to Pay for Music
- Hypebot: Leveling The Playing Field With The Fair Play Fair Pay Act (Contributed Post)
- Billboard: Recording Academy Restructures for Stronger Advocacy in Congress (Exclusive)
- Broadcasting & Cable: Recording Academy Beefs Up Policy Push
- Music Row: The Recording Academy Aligns Advocacy, Member Services Divisions
- Inside Radio: Recording Artists Expand Grassroots Activism
- Music Week: US Register of Copyright backs Performance Rights
- Broadcasting & Cable: Copyright Director: Time For Full Public Performance Right
- Music Week: The Recording Academy Merges its Advocacy and Member Services Divisions