Provides full public relations support for the hardware and software IoT development firm that brings Bluetooth Low Energy hacking to the masses. Work includes strategy, messaging, writing, media relations, trade show briefings, Hackathon project visibility and more. Selected coverage includes: Toms Hardware: Windows Users Can Now Create Bluetooth-Powered Devices with LightBlue Bean Make: The Light […]
Delivered extremely quick-turn media support for DynoSense, an early-stage health device that had been selected to participate in TechCrunch Disrupt SF’s Startup Battlefield. Activated on the Thursday before Disrupt by Laura Nobles Global Communications to provide introductory briefings with the media, I had to move fast to support the first-of-its-kind medical grade device. There was […]
Took the Canadian eReading company from an unknown to third in the eReader category. Supported the company on the tech, consumer and business media front from initial Kobo Touch launch at BEA through reader and technology debuts, global expansion and acquisition by Japanese online giant Rakuten. Day-to-day contact with Kobo executives. Developed and refined messaging, […]
Involved in the MediAffinity storage/content management distribution solution launch for the company’s Digital Content Delivery division. Provided full public relations support in conjunction with R. Antonette Communications. www.technicolor.com
Provided full 360 degree marketing support, functioning as a virtual marketing department for the leading tape format created by HP, IBM and Quantum (LTO-3, LTO-4). Developed ongoing communications strategy to cement relevance in a disk-focused world (capacity, TCO and energy efficiency) with research, positioning, message development, analyst relations, media relations, one-on-one briefings, product launches, trade […]
Managed the cross-agency team to support product-side work for the semiconductor company; interfaced with multiple levels of internal PR, AR and product marketing staff. Oversaw the launch of their power factor correction chip to OEMs that enables next-gen energy efficiency; supported launch of Qdeo high definition video processing chips. www.marvell.com
Provided full communications strategy and hands-on execution as the Senior Manager of Corporate Communications and as an independent contractor. Activities included solution launches, press release, case history and contributed article development, analyst and media relations, arranging executive briefings with analysts and the media and securing executive speaking engagements. www.datadirectnet.com
Provided local media support to highlight computer enhanced total knee replacement advantages in targeted regions including Tampa, Boston, and Louisville through Laura Nobles Global Communications. Results included TV segments, features and contributed article placements. The company was acquired by Stryker. www.otismed.com
Engineered and delivered public relations, marketing and trade show support to accompany the company’s iQ1000 FC RAID storage product launch. www.iqstor.com
Served as a technical strategist and ghosted press releases, contributed/bylined articles case histories, and other materials for networked storage companies that included Asigra, EMC Rainfinity, Kaysha, Maxell, MaXXan Systems, NeoPath Networks, NetEx, Nexsan, and OnStor. www.jprcom.com
Drafted case histories relating to the company’s storage networking and server products. Interviewed NEC customers, interfaced with internal sales and product management staff, wrote cases and provided edits as needed based on customer feedback. www.necam.com
Worked with media and analysts on behalf of Maxtor’s midrange and enterprise disk drives (pre-Seagate acquisition); set up and staffed briefings at NCTA. www.maxtor.com