Zealot Networks
Ongoing press release development for the digital-first media company co-founded by President and CEO Danny Zappin. www.zealotnetworks.com
The Recording Academy
Quick turn project supporting advocacy activities surrounding the launch of The GRAMMY Creators Alliance, announced on the GRAMMY 2015 telecast. Activities included: strategy, messaging, speech editing, web copy, FAQs, press materials and press release development, exclusive placement, thought leader article placement and media relations. Continued contract to support short-term awareness goals. Results include first break […]
Microsoft Bing Pulse
Pre-launch media seeding and media relations surrounding the launch of MWW client Bing Pulse, a leading audience engagement technology for real-time feedback.
Hooked Digital – Haunting Melissa
Handled tech, business and trade media to support the hybrid digital production studio. Launched Hooked’s first project, the Haunting Melissa app that positioned company founder Neal Edelstein as a disruptor. Refined positioning, created materials, and helped build a relationship with Apple PR to provide insights and introductions to benefit the client. Secured pre-launch meetings with […]
Myspace
Deeply involved in day-to-day media relations work with tech, business and trade outlets for the storied online platform. Go-to contact for messaging, press release development; provides ongoing senior-level counsel; oversees executive speaking program; serves as crisis-response point person for reactive statements and clean up. Instrumental in Myspace 2013 re-launch: deployed “need-to-cover” strategy that meshed mobile […]
Kobo
Took the Canadian eReading company from an unknown to third in the eReader category. Supported the company on the tech, consumer and business media front from initial Kobo Touch launch at BEA through reader and technology debuts, global expansion and acquisition by Japanese online giant Rakuten. Day-to-day contact with Kobo executives. Developed and refined messaging, […]
Motorola
Provided highly targeted studio trade outreach for “Windy Day” augmented reality project designed specifically for the company’s Moto-X device. Spotlighted ATAP “skunk works” team and tier one animators with roundtable feature as well as providing critical strategic insight and direct entertainment press feedback to the company.
CrowdFlik
Generated pre-release buzz and introduced innovative mobile and desktop video platform to tech, consumer and business outlets. Strategy and messaging creation, press materials and release development, media outreach and tour scheduling and interview staffing with CEO Chris Hamer. Event support to drive visibility at TechCrunch Disrupt NY and Disrupt SF. Sampling of personally secured coverage: […]
ooVoo
Launched mobile (iOS/Android) and desktop versions of the popular multi-party video chat app. Strong resulting coverage is here; the service was selected as App of the Week by ABCNews.com. Provided ongoing consumer and business outreach to spotlight growth, new features, fan favorites and company leadership as well as overseeing on-the-ground event support.
Technicolor
Involved in the MediAffinity storage/content management distribution solution launch for the company’s Digital Content Delivery division. Provided full public relations support in conjunction with R. Antonette Communications. www.technicolor.com
IBM Media and Entertainment Industry
Co-managed media activities to establish IBM as a leader in digital rights management (DRM), digital music and digital cinema. Positioned mid-level executives as speakers in over 20 events including Digital Hollywood, Jupiter Plug.In, CES, NAB, and Webnoize. Drove push of IBM’s “Superdistribution” news that achieved coverage levels of over 110 million impressions through wire, online, […]
Digital Domain
Generated visibility for the visual effects company following purchase by Michael Bay and a group of investors with the trade and business press. www.d2.com