Provides full public relations support for the hardware and software IoT development firm that brings Bluetooth Low Energy hacking to the masses. Work includes strategy, messaging, writing, media relations, trade show briefings, Hackathon project visibility and more. Selected coverage includes: Toms Hardware: Windows Users Can Now Create Bluetooth-Powered Devices with LightBlue Bean Make: The Light […]
Engaged by MWW’s San Francisco office to generate visibility and app reviews for Kingsoft’s release of WPS Office for iOS and WPS Office for Android. WPS Office is a free and powerful productivity suite that is a direct competitor to Microsoft office. Sample coverage: CNET: WPS Office: The Best Free Office Suite Since Kingsoft 148 […]
Handled tech, business and trade media to support the hybrid digital production studio. Launched Hooked’s first project, the Haunting Melissa app that positioned company founder Neal Edelstein as a disruptor. Refined positioning, created materials, and helped build a relationship with Apple PR to provide insights and introductions to benefit the client. Secured pre-launch meetings with […]
Deeply involved in day-to-day media relations work with tech, business and trade outlets for the storied online platform. Go-to contact for messaging, press release development; provides ongoing senior-level counsel; oversees executive speaking program; serves as crisis-response point person for reactive statements and clean up. Instrumental in Myspace 2013 re-launch: deployed “need-to-cover” strategy that meshed mobile […]
Took the Canadian eReading company from an unknown to third in the eReader category. Supported the company on the tech, consumer and business media front from initial Kobo Touch launch at BEA through reader and technology debuts, global expansion and acquisition by Japanese online giant Rakuten. Day-to-day contact with Kobo executives. Developed and refined messaging, […]
Provided highly targeted studio trade outreach for “Windy Day” augmented reality project designed specifically for the company’s Moto-X device. Spotlighted ATAP “skunk works” team and tier one animators with roundtable feature as well as providing critical strategic insight and direct entertainment press feedback to the company.
Generated pre-release buzz and introduced innovative mobile and desktop video platform to tech, consumer and business outlets. Strategy and messaging creation, press materials and release development, media outreach and tour scheduling and interview staffing with CEO Chris Hamer. Event support to drive visibility at TechCrunch Disrupt NY and Disrupt SF. Sampling of personally secured coverage: […]
Launched mobile (iOS/Android) and desktop versions of the popular multi-party video chat app. Strong resulting coverage is here; the service was selected as App of the Week by ABCNews.com. Provided ongoing consumer and business outreach to spotlight growth, new features, fan favorites and company leadership as well as overseeing on-the-ground event support.
Jim Hughes
Emailjim at jim-hughes dot net
Telephone+1 (323) 397-7077