Provided full 360 degree marketing support, functioning as a virtual marketing department for the leading tape format created by HP, IBM and Quantum (LTO-3, LTO-4). Developed ongoing communications strategy to cement relevance in a disk-focused world (capacity, TCO and energy efficiency) with research, positioning, message development, analyst relations, media relations, one-on-one briefings, product launches, trade show support (user and Gartner events), presentation development, speaking support, event management, collateral development, webcast coordination, website redesign, copywriting, design and digital asset development (flash and video). www.ultrium.com